Why Radio Advertising Works

Why it works !

  • Radio can reach on-the-go consumers!
  • Radio allows you to establish a special relationship with consumers.
  • Radio can cost-effectively break through the lines of media bombardment.
  • Radio’s on-location remote broadcasts are both powerful and profitable.
  • Radio’s unique, specialized formats allow you to target your best prospects.
  • Radio reaches prospects closest to the point of purchase.
  • Radio can bridge the gaps left by other media options.
  • Radio provides unique specialized on-air promotions.
  • Radio is king for establishing top-of-mind-awareness.
  • Radio can influence new markets and prospects.
  • Radio can complement other advertising platforms.
  • Radio’s listenership remains strong, while time spent with other media declines.

Myths of Radio Advertising

Radio is too expensive

Radio can fit any budget, and is still surprisingly inexpensive for your advertising needs. Spending money on advertising means you’re making an investment in your company. Thankfully, even companies with small budgets can still generate terrific returns from advertising if it’s skillfully done with ideal media placement and great timing.

Your audience isn’t my customer

Too often emphasis is placed on over-qualitative targeting. We find it amazing how many people can BECOME the right audience if you say the right thing. Opening your doors to new audiences very well could increase your business.

Can’t Track Results/Your ratings aren’t the best

The long term commitment to radio advertising is part of an overall branding campaign. It’s not just the schedule, but how we help you tell your unique story that makes all the difference. Our clients don’t need to have coupons redeemed from the paper to know what works, they see it in the overall increase in business right on their bottom line. Ratings, while a somewhat useful measurement, is not always related to results for your business. The message is the key, and we work with you to craft the message you need.

Other forms of advertising are cheaper

While it is a fact that there are other options that may be cheaper, they are not all as effective as radio. From our wide reach to our one-on-one message crafting, you truly get what you pay for with radio. And we can show you examples, success stories, and paths you can take to make radio work for you.

My business is fine at the volume that it’s at

Imagine your business is booming, you have more customers than you can handle. It’s tempting to think you don’t need another form of advertising, but in this fast paced and rapidly switching economy, the market can change rapidly and without notice. To keep your business strong, you need to be able to replace any potential customer change quickly. It’s smart to be proactive, not reactive, when it comes to spreading your message across advertising mediums.